In our subsequent posts, we are going to create android apps and monetize it with Google admob to generate income via ads revenue, so it's a nice idea for me to introduce Google Admob to you first.
Let's dive in...
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1. Introduction to Google admob
AdMob is a mobile advertising platform created by Google that allows app developers to monetize their mobile applications by displaying ads within their apps. It works by connecting advertisers who want to promote their products or services with app developers who have ad space to offer. Just as bloggers and YouTubers make money from AdSense, app owners also earn money from Google admob.
2. I can't create an Android app
I know you might ask, how do I create an app? Let me answer that before you even ask. The short answer is, if you have an android device, thus, you can create android Apps using a simple drag and drop interface; no android studio, no coding and no previous knowledge. my colleagues and I have already did all the codings, so you just plug and play each features or combine with another to have a different function. Here's my free plug and play app builder to try out.
Let me fall back to the main topic of this post. Here's a detailed explanation of how admob works and how people can make money from it:
3. What is AdMob?
AdMob is short for "Advertising on Mobile." It’s a Google service that provides app developers with the tools to integrate ads into their Android and iOS applications. AdMob supports various ad formats and lets you display ads at different points within your app, offering a flexible way to monetize mobile traffic. The platform provides insights, analytics, and ad mediation features to maximize revenue.
3. How Does AdMob Work?
- Integration in Apps:
Developers integrate the AdMob SDK (Software Development Kit) into their mobile apps. Once integrated, the app can start showing ads from Google’s ad network or other ad networks via mediation. In our free app builder, we've already implemented this feature not only for admob alone but for other high paying ad networks. So creators just have to upload the SDK file or copy and paste the as IDs.
4. Google admob ad formats
- Ad Inventory: Developers can choose from a variety of ad formats and types that best fit their app design and user experience. These ads come from Google’s vast pool of advertisers.
- Ad Mediation: AdMob also allows ad mediation, where developers can show ads from multiple ad networks within their app. This increases the chances of maximizing revenue, as AdMob automatically optimizes the ads from different networks to show the highest-paying ones.
Ad Formats Available in AdMob:
- Banner Ads: These are rectangular ads that appear at the top or bottom of the app’s interface. They are small and usually don’t disrupt the user experience.
- Interstitial Ads: These are full-screen ads that appear at natural transition points in the app (e.g., between levels in a game). These ads are often video-based or image-based and take over the entire screen until the user dismisses them.
- Rewarded Ads: These are typically video ads that users can choose to watch in exchange for a reward, such as an in-game currency, extra lives, or other benefits. This format is highly popular in mobile games.
- Native Ads: These ads are designed to blend in with the app's content and format. Native ads are more subtle than banner or interstitial ads and offer a better user experience because they feel like part of the app.
- App Open Ads: These ads appear when a user opens your app, before they engage with the content. It’s a high-visibility format but should be used carefully to avoid interrupting the user experience.
5. How to Make Money with AdMob:
- Impressions: Developers earn money whenever an ad is displayed (or "served") on their app, and a user views it. This is called Cost Per Thousand Impressions (CPM), where developers get paid for every thousand ad impressions.
- Clicks: Developers also make money when users click on the ads displayed in their apps. This is called **Cost Per Click (CPC), where developers earn money based on the number of times users interact with the ads.
- Engagement: In some cases, developers can earn revenue when users take specific actions after viewing an ad (such as installing an advertised app). This is referred to as **Cost Per Action (CPA).
6. Steps to Monetize Your App with AdMob:
- Step 1: Sign Up for AdMob: To get started, you need to create an account on [Google AdMob](https://admob.google.com). This account should be linked to your Google account.
- Step 2: Create Ad Units: After signing up, you'll need to create ad units for your app. Ad units are the spaces where ads will be shown in your app (e.g., banner space, interstitial ad space).
- Step 3: Integrate the SDK: Install the AdMob SDK in your app and integrate the ad units you created into your app’s code. This allows AdMob to serve ads within your app.
- Step 4: Set Up Ad Mediation (Optional):If you want to maximize revenue, you can use ad mediation to connect multiple ad networks. AdMob will optimize which ads to show based on which ad network offers the highest payout.
- Step 5: Launch Your App: Once your app is live, and users start engaging with it, ads will begin to display within the app. Our free app builder can helps you achieve this without any coding knowledge.
- Step 6: Track Earnings: AdMob provides analytics tools so you can track how your ads are performing in real-time, including metrics such as impressions, clicks, and revenue.
7. How Much Can You Earn with AdMob?
- Ad Revenue Depends on Several Factors:
- User Base: The more users your app has, the more ads will be viewed, and the more potential revenue you can earn.
- Ad Clicks: High-quality, engaging ads that users interact with will earn you more through CPC.
- Ad Type: Different ad formats generate different earnings. Rewarded ads and interstitial ads typically generate higher revenue than banner ads.
- Location of Users: Advertisers pay different rates based on the geographic location of your users. For instance, ads shown to users in countries like the U.S. or U.K. typically have higher CPMs compared to ads shown in other regions.
- Ad Placement: Where you place ads within your app can affect user engagement. Strategically placing ads in high-traffic areas of your app will likely increase ad interactions.
- App Category: Certain app categories, like games, social media, and finance, tend to attract higher-paying advertisers.
. Benefits of AdMob:
- Easy to Integrate: AdMob is relatively easy to set up, both for developers and none developers with minimal experience.
-You earn money continuously as long as your app exist.
- Flexible Ad Formats: Offers various ad formats, including banner, interstitial, and rewarded ads.
- Global Ad Network: Leverages Google’s vast advertising network, ensuring a steady flow of ads.
- Ad Mediation: Maximizes revenue by showing ads from multiple networks.
- Analytics Tools: Provides detailed reports on ad performance, which can help developers optimize their strategy.
-monthly payment with delay: Google pays all app owners their earning once a month directly to their bank.
Conclusion:
By leveraging AdMob, app developers can create an additional revenue stream by showing ads to their users. With careful ad placement, ad format selection, and strategic integration, developers can earn a substantial income from their mobile apps without charging users directly. However, balancing user experience with monetization is key to maintaining long-term app success.
Coming next?
In my next post, I'm going to walk you step by step through the process of creating android app using cashcreator24.
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